Pipeline predictability, CAC payback under 12 months, a forecast your board believes.
You build SaaS or a B2B service. Investors ask about burn multiple, sales asks about pipeline, founders ask about CAC payback. Marketing is not the creative department, it is the CAC lever. We build pipeline that sales can close, and reporting that holds up at your next funding round.
This is what it looks like when we deliver.
Anonymized screenshots from active brand accounts. ROAS, MER, channel mix, daily performance. Data, not pitch.
What changes for your forecast.
Tired of one of these? Then we are your sparring partner.
Burn per closed-won no longer makes sense
You spend 28k to close 12k MRR. At 18 months payback and 3 % churn, the math does not work. We calculate backwards from burn multiple.
Pipeline is not enough to hit the forecast
Sales has quarterly targets, marketing does not deliver enough. A volume gap is a pipeline architecture gap, not an effort problem.
Sales cycle is longer than runway visibility
A 9-month sales cycle with 12 months of runway is Russian roulette. We shorten the cycle through pre-demo briefs and buyer-group mapping.
ICP is an assumption, not a CRM data point
Who actually buys, at what CAC, LTV, sales cycle? Before you build pipeline you need that answer.
Outbound vs. inbound, nobody measures the mix
You do both but do not know which performs better. Multi-touch attribution is the prerequisite for smart budget allocation.
Investor questions blow up the reporting
"What is your ICP spend share?" "What does cohort retention look like?" If your reporting cannot answer that, you lose trust.
Does this sound like your setup?
30-minute live audit of your setup. Clear verdict on fit. Recording included, with or without working together.
How we build pipeline that carries your forecast.
Six building blocks, in a fixed sequence. What matters first, comes first. You can exit at any point.
- 01
Burn multiple backwards
We start with the burn multiple your board accepts. Backwards from there: allowable CAC, pipeline volume, channel mix.
- 02
ICP from CRM data, not persona workshops
Who bought in the last 12 months, at what ACV, what sales cycle? That defines the ideal profile.
- 03
Pipeline predictability, not lead spray
Volume, stage conversion, sales cycle as three decoupled levers. Forecast becomes math, not wishful thinking.
- 04
Sales cycle acceleration
Pre-demo briefs, buyer-group mapping, stakeholder-specific content. We shorten the cycle, not just the lead count.
- 05
Multi-touch attribution & channel mix
LinkedIn, Google, outbound, email, direct. Which touch actually closed the deal? Budget decisions on data.
- 06
Investor-ready reporting
ICP spend, cohort retention, CAC payback, magic number. Reports you can open in a board meeting without scrambling to fix them first.
Standard setup vs. investor-ready pipeline.
What the board wants to see, and what most B2B marketing setups do not deliver.
When we're not the right partner.
B2B/SaaS marketing is forecast mathematics. Here is when we are not the right lever for you.
We build pipeline for mid-market and enterprise. At very low ACV, self-serve is more appropriate.
More leads without a stage-health check burns sales capacity. We start at the conversion maths, not the top of funnel.
Without a closed-won cohort we cannot reverse-engineer the ICP. Data first, then plan.
What your board wants to see on slide 12.
A real board slide from an active Series A SaaS, anonymised. Pipeline health on one slide, no vanity charts. This is what an update looks like that sets up the next round instead of burning it.
Pipeline backwards from burn multiple, Q3 vs. Q2.
- ›Approve Sales Hire #4 → pipeline velocity lift of 22% modelled
- ›Increase ICP spend share from 64% to 78%, reallocate outbound budget
- ›Long-cycle attribution for 60+ day deals → CRM feed live from week 3
What founders say at Series B closings.
We had 18 months CAC payback. Now we are at 9. With the same spend. That was the difference between a bridge round and a Series B at a fair valuation.
Does this sound like your setup?
30-minute live audit of your setup. Clear verdict on fit. Recording included, with or without working together.
What you have as a founder after 6 months.
Who actually buys, at what ACV and cycle.
Volume × stage conversion × cycle = solid forecast.
Investor-relevant lever #1.
30 to 40% cycle reduction through pre-demo briefs & buyer-group mapping.
The number VCs check first.
ICP spend, cohort retention, magic number, board-ready at any time.
Real Brands. Real Numbers.
No Pitch Decks.
We let results do the talking.
Sometimes our clients do too.
Founders, marketing leads and CEOs from the DACH region. Industries from beauty to B2B SaaS. One thing in common: they found a partner who grows with them.
We went from a few euros a month in revenue to around 10,000 €. The team knows their stuff: honest, fast, results-driven. Exactly the agency we thought didn't exist.
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Ready for a growth system that actually delivers?
Skin-in-the-Game model, cancel any time, no contract drama. We will assess together whether your situation fits our model and whether you are ready to take the next growth leap with us.