Your shop does 7-figure revenue. Your bank account sees 4-figure payouts. We fix that.
We start with your unit margin, not your ROAS. We only scale what scales profitably. We work on profit-share, so we only win when you win.
This is what it looks like when we deliver.
Anonymized screenshots from active brand accounts. ROAS, MER, channel mix, daily performance. Data, not pitch.
Tired of one of these? Then we are your sparring partner.
7-figure revenue, 4-figure take-home
The platform dashboard shows an impressive number. Your personal account tells a different story, because margin bleeds out along the way. We calculate from unit margin on day one, not ROAS.
You double revenue and margin shrinks in half
Scaling at the expense of margin is not growth, it is a treadmill. The more you sell, the harder you run, without anything extra left for you.
Repeat-buyer rate below 25 %
Every customer is bought with expensive ads and never comes back. As long as your repeat rate stays low, you are burning acquisition budget instead of building equity.
Ad costs rise, your AOV stays flat
Click prices climb 10 to 15 % every quarter, revenue per customer does not. Without better hooks, email sequences, and bundles, the arms race is already lost before it starts.
Q4 carries 60 % of the year, Q1 is a cashflow hole
November runs hot, February flies blind. With subscriptions, pre-order campaigns, and off-season bundles, January becomes predictable instead of painful.
Agency retainer due whether you grow or not
You pay the same every month, no matter how much incremental revenue comes in. Profit-share flips that: we only earn more when you earn more.
Does this sound like your setup?
30-minute live audit of your setup. Clear verdict on fit. Recording included, with or without working together.
Six levers that actually move your bottom line.
Six building blocks, in a fixed sequence. What matters first, comes first. You can exit at any point.
- 01
More orders from the same ad spend
Better hooks, cleaner landing pages, faster checkout. We extract 30 to 50 % more orders from your current spend, without you adding a single euro.
- 02
Repeat-buyer rate from 21 % to 47 %
Every second purchase halves your acquisition cost. We build subscriptions, bundles, and VIP tiers that actually bring your customer back instead of farming them once.
- 03
Email & WhatsApp = 32 % of your revenue
Welcome flows, cart recovery, win-back, VIP drops. One third of your revenue runs from owned lists, with zero incremental ad spend.
- 04
Margin first, then scale
We calculate per order with unit margin, not ad-set ROAS. We only scale what scales profitably. When margin drops, we cut the campaign, immediately.
- 05
Q1 becomes predictable, not panicked
Pre-orders in October, subscription tiers from November, off-season bundles in January. We smooth your year far enough that February sells as reliably as November.
- 06
One page, five numbers, monthly
No platform dashboard with 40 metrics. Gross margin, repeat-buyer rate, email share, CAC payback, free cashflow. The five numbers that move your balance sheet, in one PDF, once a month.
When repeat buyers and email carry half the load, you are no longer dependent on the most expensive channel.
Channel mix of an active shop with €1.4M annual revenue. Ads bring new customers, everything else brings margin.
Three numbers we move first at every brand.
Averages from over 80 ecom audits in the last 18 months. Anonymised, unfiltered, no cherry-picking.
A 6× ROAS looks great, and still keeps the owner broke.
Most brands we start with have platform ROAS between 4 and 6 and think they are performing well. Until we subtract COGS, shipping, and returns. That often leaves 9 % unit margin. We start with that single number on day one. What stays is the only number that moves your balance sheet and your personal account.
What actually lands in your account at year end.
P&L of an active shop with €1.24M annual revenue. We build backwards: starting from what must remain, then the levers that get it there.
Starting point€1.2M annual revenue, ROAS 4.8×, looking solid on the platform dashboard. In reality 9 % net margin. Q1 was a cashflow hole every year because 62 % of revenue came from Q4. Repeat-buyer rate: 21 %. The owner was paying herself €3,400 a month working 60-hour weeks.
We did not run more ads. We simply learned what actually stays from a sale, and then only scaled that. In month five I paid myself €12,000 for the first time without feeling guilty, because the margin was clean.
Where you stand after 12 months.
Scaling runs on unit margin, not ROAS. What does not scale profitably does not scale at all.
Halves your acquisition costs, stabilises cashflow, and makes you independent of the ad market.
Owned lists, your own cadence, your own terms. Paid advertising becomes an accelerator, not a lifeline.
Pre-orders, subscriptions, and off-season bundles smooth your year. February sells like November.
Gross margin, repeat-buyer rate, email share, CAC payback, free cashflow. Nothing more needed, nothing less sufficient.
You pay nothing extra in a bad month. We only earn more when you earn more. Cancel monthly.
Does this sound like your setup?
30-minute live audit of your setup. Clear verdict on fit. Recording included, with or without working together.
When we're not the right partner.
Two minutes of honesty saves three months of misalignment. If any of these three points applies, we are not the right partner.
Below €50 daily budget, no ad channel produces clean data. We cannot test, decide, or give you honest feedback.
If nothing is left after COGS, shipping, and returns, no funnel will save you. Fix the margin first (or raise prices), then scale.
We ask questions, push back, and say no to bad ideas. Anyone looking for yes-men will not be happy with us, and we will not be happy with them.
Real Brands. Real Numbers.
No Pitch Decks.
We let results do the talking.
Sometimes our clients do too.
Founders, marketing leads and CEOs from the DACH region. Industries from beauty to B2B SaaS. One thing in common: they found a partner who grows with them.
We went from a few euros a month in revenue to around 10,000 €. The team knows their stuff: honest, fast, results-driven. Exactly the agency we thought didn't exist.
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Ready for a growth system that actually delivers?
Skin-in-the-Game model, cancel any time, no contract drama. We will assess together whether your situation fits our model and whether you are ready to take the next growth leap with us.