WhatsApp · Routing
Recover 60% of Lost Leads.
Where Lost Leads Come From
Callers reach out outside business hours. The line is busy. Nobody picks up. 60% of these calls are lost due to a missing routing strategy. WhatsApp routing captures them automatically.
01
60%
Lost Leads via Phone
02
95%
WhatsApp Open Rate
03
64%
Booking Conversion
Setup Logic
- WhatsApp Business setup via Twilio or native
- Routing logic: missed call triggers auto-reply with WhatsApp link
- Booking bot or semi-automated slot suggestion
- Response SLA: all inquiries handled within 4 hours
- Compliance layer with opt-in logic
Example
A beauty studio activated WhatsApp routing and achieved 64% conversion on after-hours inquiries. Previously 80 lost leads per month, now zero. Bookings increased +88%.
Where It Does Not Work
B2B sales with long email threads (too informal), audiences where WhatsApp penetration is low (age 60+), and brands without the capacity to respond within 4 hours are all poor fits. Setup prerequisites define the outcome.
„WhatsApp routing is lost-lead recovery, not a marketing trend.”