WhatsApp · Marketing
The B2C Phone.
Where WhatsApp Wins
Local businesses with booking needs (beauty studios, hair salons). DTC brands with cart recovery. Subscriptions with pause reminders. Use cases are service-oriented, not promotional. WhatsApp is a service channel that can evolve into a marketing funnel.
01
95%
Open Rate
02
64%
Conversion on Routing
03
Service-First
Top Use Case
The Use Cases
- Booking bot with slot selection (beauty studio)
- Cart recovery with a personal touch (DTC)
- Routing for missed calls (local service)
- Subscription pause reminder
- VIP release notifications (premium DTC)
Example
A beauty studio introduced WhatsApp booking and achieved a 64% conversion rate on after-hours inquiries. Previously those inquiries were lost leads because phone booking was only available 8am-6pm.
Compliance
Use WhatsApp Business API via Twilio or a direct setup. Opt-in is mandatory (buyer initiates the conversation). Frequency cap applies (max 24h window for outbound messages). Marketing templates require pre-approval. Run a compliance audit every quarter.
„WhatsApp is service-first. Using it as a promo channel will burn it.”