Synthetic · Testing
AI as Buyer Surrogate.
How It Works
A detailed AI persona (demographics, pain points, decision style, income) navigates through the funnel via GPT browser use. It identifies friction, raises questions from the buyer's perspective, and flags trust issues. Output is a funnel audit in 30 minutes.
01
30 Min
Synthetic Test
02
8 Hrs
Manual User Test
03
Indication
Output Quality
What Synthetic Testing Finds
- PDP friction (unclear pricing, missing trust signals)
- Checkout hurdles (form friction, trust issues)
- Cross-sell logic (relevant or not)
- Email sequence quality (clear or confusing)
- Mobile vs. desktop differences
Example
A brand using synthetic testing identified 4 PDP friction points that manual tests had missed. CR lift after fixes: 1.3x. Setup time: 30 minutes. ROI is visible.
What Is Not Replaced
Real user behavior (synthetic is plausible, not real). Emotional reactions (AI has no genuine feelings). Edge cases that fall outside the pattern. Synthetic is a pre-launch tool; real user testing remains the final validation.
„Synthetic testing is a pre-launch lever. Real users are still the truth.”