Pre-Approval · Workflow
0 Strikes With Discipline.
What Pre-Approval Is
Before any creative is submitted, it goes through a regulatory filter (language check) plus legal review (for high-risk assets). The audit trail is documented. Setup effort: 4 hours per creative, protecting against account suspension.
01
0
Target Strikes
02
4h
Pre-Approval Time
03
100%
Audit Coverage
Workflow Steps
- Step 1: creative brief entered in compliance tool
- Step 2: regulatory filter (automated phrase check)
- Step 3: compliance manager review
- Step 4: legal review for high-risk assets
- Step 5: audit trail documentation
Example
A healthcare DTC brand introduced a pre-approval workflow and reduced strikes from 3 per quarter to 0. Setup time per creative: 4 hours, but worth it for account security.
What You Document
Approval date, reviewer name, compliance score, legal review outcome (when required). The audit trail becomes critical when strikes occur (it can be used to dispute them) and during platform reviews. Discipline protects you long-term.
„Pre-approval is not bureaucracy. It is account protection.”