Local SEO · Audit
NAP plus Citations.
What NAP Consistency Means
Name, address, and phone number must be identical across every citation. If Yelp lists 'Muller GmbH, Main Street 12' while GMB shows 'Muller G.m.b.H., Main St 12', the inconsistency kills local SEO. Google loses trust in the brand and Map Pack position drops.
01
100%
NAP Consistency Required
02
30+
Citations Standard
03
4 hrs
Audit Time
Audit Checklist
- NAP consistency check across GMB, Yelp, and trade directories
- Citation count (30+ standard, 50+ premium)
- Schema markup on website (LocalBusiness, Service, Review)
- Review volume and score
- Backlinks from local sources
- Mobile-first performance
Example
A trade business had NAP inconsistencies in 12 of 30 citations. Cleanup moved the Map Pack position from #8 to top 3 within 60 days, with no additional ad spend.
Citation Building
Prioritize industry-specific directories first (trades, healthcare, beauty). Generic directories serve as a base layer. Local directories (city portals) are a bonus. Quality over quantity.
„Local SEO is detail discipline. NAP plus citations plus schema: the foundation for everything else.”