Klaviyo · CAPI
Attribute email revenue correctly.
The Double-Attribution Problem
A buyer receives a welcome email from Klaviyo, clicks it, and purchases. Klaviyo records it as an email conversion. Klaviyo's native pixel also fires to Meta, which logs it as a performance conversion via last click. Both reports claim the revenue and your total reporting shows 200%.
01
Klaviyo Sync
Required Setup
02
Deduplication
Key Layer
03
Single Source
CRM as Truth
How a Clean Sync Works
- Disable Klaviyo's native Meta integration
- Use a server-side container as the central routing layer
- Send Klaviyo events into the container via webhook
- Container deduplicates with pixel events
- CAPI send from the container with clear source tagging
Example
After a sync cleanup, a wellness brand correctly attributed email revenue at 32% of total, up from an apparent 56%. The previous 24% had been double-counted.
What Happens Without the Sync
The email team and the performance team fight over the same revenue. Budget allocation becomes political rather than data-driven. The sync solves the problem in about an hour of setup time.
„Tracking disputes are a setup problem, not a tool problem.”