AI · Audit
30 Min. Wasted Spend Identified.
What AI Audits Find
Wasted spend (ad sets without conversions for 14+ days). Audience overlap (multiple ad sets competing for the same users). Pixel gaps (custom events missing, low Event Match Quality). Pattern recognition across cohort data and performance drift.
01
30 Min
Audit Time
02
8-12
Avg. Findings per Audit
03
Pattern
Detection Mode
Audit Workflow
- 90 days of account data in BigQuery
- AI layer with audit prompts
- Pattern detection (wasted spend, overlap, drift)
- Output list with a concrete finding per ad set
- Human layer for action prioritization
Example
A performance account spending 280k EUR/month had 38k EUR in wasted spend, identified in a 30-minute AI audit. Cleanup lifted ROAS by 8% without any scaling action.
What AI Does Not Do
Strategy decisions, brand voice reviews, creative quality checks. Audit AI is a diagnostic tool, not a strategy replacement. A human layer decides which findings to prioritize and how to act on them.
„AI audit is diagnosis. Strategy is human.”