Inventory Pacing · Sync
Marketing meets logistics.
Why Marketing and Logistics Rarely Communicate
Marketing optimizes ROAS. Logistics optimizes inventory days. When both run independently, the plans collide at the out-of-stock point. A hot item sells out, marketing keeps pumping spend, and buyers land on a 404. That's the classic Q4 failure.
01
-22%
Quarterly revenue lost to OOS days
02
0
OOS days with inventory pacing
03
Real-Time
Inventory sync with bid
The Pacing Logic
- Hot items (top 20% of SKUs): cap spend based on inventory days remaining
- Tail items (bottom 50% of SKUs): push with bonus spend to clear stock
- Mid items: standard pacing with weekly adjustments
- Real-time inventory data integrated into the bid engine
Example
An outdoor brand using inventory pacing achieved zero out-of-stock days during peak season while holding ROAS through a +312% scaling push. Previously they saw 12 OOS days per season.
How to Set Up the Sync
This requires an engineering layer. Export inventory data from your ERP into custom audiences with SKU-tier tagging. The bid engine reads the inventory tag and adjusts spend accordingly. Setup time is 4 to 6 weeks, with ROI visible in the first season.
„Marketing excellence without inventory sync is only half the story.”