High-Spend · Discipline
500k+ means different tools.
What Changes at 500k+
At 500k+/month, every 1% ROAS drift is 5,000 less per month. Discipline is not optional. Cohort heatmaps at the hour level, inventory sync with ERP, margin-first ROAS as the bid ceiling, daily pacing with clear trigger rules.
01
500k+
Monthly spend threshold
02
1
Senior + 3 buyers per account
03
Hour-level
Cohort reporting
The Tool-Stack Differences
- Cohort heatmap at hour level (BigQuery + Looker)
- Inventory sync with ERP system (real-time data)
- Server-side tracking with EMQ above 8.5 as a requirement
- Margin-first ROAS as bid ceiling at ad-set level
- Daily reporting with founder sync, weekly cohort review
Example
A premium DTC brand running 770k/month uses hour-level reporting with adjustments in 4-hour slots. ROAS improved from 4.1x to 6.5x without discount inflation.
What You Cannot Delegate
At 500k+, the founder or a senior strategist is in the account weekly. No full delegation to a junior buyer. The account needs strategic thinking, not just execution capacity. Setup costs are higher, but ROI is higher too, because loss prevention operates in the thousands-of-euros range.
„High spend is high discipline. Those who don't understand that burn their business.”