Funnel · Audit
12 Points. 2 Hours. Top 3 Killers.
The 12-Point Checklist
- Hook performance per cut (CTR threshold: 1.2%)
- Landing page bounce (threshold: 50%)
- PDP bounce rate (threshold: 60%)
- Add-to-cart rate (threshold: 2%)
- Checkout friction (steps, fields, trust signals)
- Cart abandon recovery setup (stack in place?)
- Welcome flow (number of emails, open rate)
- Subscription pitch (visible or hidden?)
- Email revenue share (threshold: 22%)
- Repeat purchase rate (threshold: 32%)
- Tracking health (Event Match Quality, custom events)
- Brand search volume (pull effect)
01
12
Points
02
2 Hrs
Audit Time
03
Top 3
Killers per Brand
Example
We run the 12-point audit with every new client. In over 90% of cases we identify the top 3 killers within 2 hours, with clear action items. Standard setup, scaling foundation.
What Comes After the Audit
An action plan listing the top 3 killers with recovery thresholds. Setup time for each action item is clearly defined. Weekly review loop. The audit is diagnosis, not action. Action follows diagnosis, with discipline.
„The funnel audit is a prerequisite for scaling. Scaling without an audit burns spend.”