Email · 5 Flows
32% Revenue from Email.
The 5 Essential Flows
- Welcome flow: 8 emails over 14 days, from story to routine to bundle to subscription pitch
- Cart recovery: 4 touchpoints in 72 hours, email plus SMS
- Browse abandonment: 3 emails in 48 hours, anchored to products viewed
- Win-back: starts at day 60 after last purchase, with a discount trigger
- VIP tier: repeat buyers get pre-release access
01
32%
Email Revenue at Top Brands
02
8
Welcome Emails Standard
03
34%
Cart Recovery Rate
Example
A brand with 8% email revenue (pre-setup) scaled to 34% email revenue within 90 days. Setup took 4 weeks; ROI was visible by day 8.
What Most Brands Get Wrong
Welcome flow with 2 emails (too short). Cart recovery with only 1 touchpoint. Win-back without a discount trigger. VIP flow not activated. Half-measures cost 60 to 80% of email's potential.
„Email is an owned-channel lever. Build it weak and you are leaving revenue on the table.”