Data · Pipeline
Pixel to Report in 12 Min.
What the Pipeline Does
Pixel data, CAPI data, and CRM data are consolidated in BigQuery. Looker Studio serves as the frontend with dashboards. Daily sync reduces reporting to 12 minutes instead of 4 hours of manual assembly.
01
12 Min
Reporting Time
02
4 Hrs
Manual Reporting Before
03
Daily
Sync Cadence
Setup Order
- BigQuery setup with daily schema
- Route pixel and CAPI into BigQuery (server-side container)
- CRM sync via custom API
- Looker Studio with BigQuery connector
- Dashboards for daily, weekly, and monthly views
- Automated email reports for founders
Example
A premium DTC brand set up the pipeline and reduced reporting time from 4 hours to 12 minutes. Daily reports are generated automatically, and manager capacity grew by 30%.
Cohort Reporting in the Pipeline
Building cohort reports manually takes 8 to 12 hours per cohort. Inside the pipeline, it is a single query that surfaces every weekly cohort. Cohort-first reporting becomes realistic instead of an Excel nightmare.
„A data pipeline is a capacity multiplier. Setup time pays back within 8 weeks.”