Cross-Channel · Orchestration
Channels talk to each other.
What Sync Actually Means
Siloed channels each have their own hooks, audiences, and reporting languages. Sync means the same topic across all channels, but packaged natively per platform. A buyer who saw the Pinterest static sees the Meta reel later with the same pain point, differently packaged.
01
+22%
Performance: sync vs. silos
02
4
Channels in top sync setups
03
1
Topic library as the single source
How the Sync Works
- Topic library with 8 to 12 core topics, industry- and pain-specific
- 4 channel cuts per topic, produced natively for each platform
- Customer journey mapping with touchpoint sequence
- Frequency cap per buyer across channels (not per channel)
Example
A premium DTC brand runs 4 channels (Meta, Google, TikTok, email), 8 topics, and 32 cuts simultaneously. Cross-channel reporting shows 22% better performance compared to the silos setup.
What Sync Setups Typically Get Wrong
They copy cuts across platforms (a Meta cut on TikTok kills CPM). They run without a topic library (every channel has different hooks, no sync). They measure per channel instead of per buyer (they miss the multi-touch lift). Sync is a discipline, not a toolset.
„Sync is customer journey discipline, not channel optimization.”