Audit · Trail
Monthly. Documented.
What an Audit Trail Does
It documents every compliance-relevant step: who approved the creative, when, and with what rationale. During platform reviews or legal disputes, the audit trail is your protection. Without one, the brand is exposed.
01
Monthly
Review Cadence
02
100%
Coverage Required
03
Documented
Output Format
Audit Contents
- Creative approval logs (who, when, what)
- Pixel health check (Event Match Quality, custom events)
- Strike log (if any, with recovery actions)
- Backup account status
- Regulatory update log (new platform rules)
- Action items for next month
Example
A healthcare DTC brand running monthly audit trails had 0 strikes over 12 months. During one platform review, the audit trail demonstrated compliance discipline and the account was not restricted.
Setup Tools
Notion database or a dedicated compliance tool. Workflow automation triggered per creative submit. Weekly sync meetings with marketing and legal. Setup effort: 1 week, then it becomes routine.
„An audit trail is protection, not paperwork.”