Cohort · Retention
Where LTV Dies.
What Cohort View Reveals
Weekly cohort reporting shows exactly when a buyer group drops off. The account average might say LTV is 142 euros, but the cohort view reveals that buyers from week 38 have an LTV of 84 euros while buyers from week 42 have an LTV of 220 euros. The diagnostic value is enormous.
01
Weekly
Cohort Granularity
02
60%
Possible Cohort Variance
03
Weekly
Review Cadence
What to Look for in the Cohort
- Retention drop per weekly cohort
- LTV distribution per cohort
- Repeat purchase rate patterns
- Subscription cancel clusters
- Acquisition source per cohort (which ad acquired them)
Example
A pet box brand introduced cohort reporting, identified a weak cohort in week 38 (acquired via a generic hook), and launched a care sequence recovery push. Six-month retention rose from 38% to 71%.
Setup Requirements
BigQuery pipeline with CRM sync. Klaviyo cohort tool as an alternative. Cohort definition (weekly acquisition + hook source + channel). Reporting dashboard with heatmap visualization. Setup time: 4 weeks; ROI visible within the first cohort wave.
„Cohort reporting is truth. Account averages are shadows.”