Cohort · Subs
Weekly Cohort Health.
What Cohorts Reveal
Account average says 3-month retention is 78%. Cohort data says week 38 cohort is at 58% and week 42 cohort is at 84%. That 26-point difference comes from the acquisition hook and welcome sequence for each cohort. The diagnostic value is enormous.
01
Weekly
Review Cadence
02
Weekly Cohort
Granularity
03
26%
Possible Variance
Setup Tools
- Klaviyo cohort tool as a native feature
- BigQuery pipeline for deeper cohort cuts
- Looker Studio dashboard with heatmap
- Weekly cohort reviews with the marketing team
- Care push trigger for weak cohorts
Example
A pet box brand introduced cohort reporting, identified a weak cohort in week 38, and reactivated it with a care sequence. 6-month retention climbed from 38% to 71%. Cohort reporting was a diagnostic tool, not a reporting footnote.
What Does Not Work
Cohort reports with no action layer (read only, nothing done). Cohort reports only monthly (too late for recovery). Cohort granularity at the quarterly level (too coarse). Cohort analysis is a daily and weekly discipline.
„Cohort reporting is truth. Account average is a shadow.”