Churn · Prevention
6 Triggers. No Discounts.
Why Discount Inflation Is Harmful
Classic churn prevention relies on discounts. It works briefly but teaches buyers that threatening to cancel earns a discount, creating a spiral. An engagement push, using education, care, and loyalty rewards, is the alternative.
01
6
Production Triggers
02
0%
Discount Inflation in Top Setup
03
Engagement
Top Lever
The 6 Triggers
- App inactivity for 14+ days: re-engagement push
- Email open rate drops below 18%: care sequence
- Subscription pause initiated: personalized pause-help email
- Customer support ticket with negative sentiment: escalation loop
- Repeat purchase pattern break: care email with personal anchor
- Cancel form initiated: pause suggestion in real time
Example
A subscription brand deployed all 6 triggers and halved churn from 12% to 6% with zero discount inflation. Engagement push was the lever, not pricing changes.
How to Set It Up
CRM data plus Klaviyo triggers plus a customer support sentiment layer. Workflow automation with trigger cascading. Weekly review of trigger performance. ROI visible within 60 days.
„Churn prevention is behavioral discipline, not a discount game.”