How It Works
A structured prompt with a brand voice anchor, email framework (AIDA, PAS, story arc), subject line specification, and CTA definition. ChatGPT generates 7 emails in 40 minutes, plus 5 subject line variations per email.
The Prompt Structure
- Brand voice anchor (3 example emails)
- Sequence framework (welcome, cart recovery, win-back)
- Per-email definition (day, goal, CTA)
- Subject line format (number, curiosity, urgency)
- Output format with clear structure
A generic prompt delivers a generic email sequence that does not match the brand. A structured prompt with a brand anchor produces 60 to 75% usable emails. Final editing remains.
Subject Line as the Top Lever
Email performance is 60% determined by the subject line. ChatGPT delivers 5 variations per email; A/B testing is mandatory. Top subject lines achieve open rates above 40%; weak ones hit 12%. The difference is not in the email body, it is in the subject.
„Email AI is a pipeline lever. Subject line iteration is the performance lever.”
