Cart Recovery · Stack
4 Touchpoints. 72h.
The Sequencing Logic
- 1h: soft reminder email ("did you forget something?")
- 4h: SMS nudge (short, personal, with product image)
- 24h: email with detailed pitch and trust signals
- 72h: email with dynamic discount (10-15%)
01
34%
Recovery Rate Stack
02
11%
Recovery Rate 1x Email
03
72h
Window Standard
Example
A skincare DTC brand tripled cart recovery from 11% to 34% with a multi-channel stack. Discount share in the recovery mix was 32%, protected by a tiered logic.
The Discount Trick
Discount only in the third email, not before. If you give 15% immediately, buyers learn that abandoning the cart equals a discount. They will start waiting for it deliberately. Discount is a recovery tool, not an acquisition tool.
„Cart recovery is not a discount game. It is sequencing discipline.”