Browse · Abandonment
Gold Mine Before the Cart.
What Browse Abandonment Is
A buyer browses products without adding anything to cart. The browse abandonment sequence triggers after the session ends, anchored to the products they viewed. It fires earlier than cart recovery and generates 5 to 8 times more triggers.
01
8-14%
Conversion Rate
02
5-8x
Volume vs. Cart Abandon
03
3 Emails
Sequence Standard
The Sequence
- Email 1: 2h after session end, viewed products with a story anchor
- Email 2: 24h later, cross-sell on similar items
- Email 3: 48h later, trust signals and reviews for the viewed category
Example
A skincare brand set up browse abandonment and added 11% email revenue without increasing acquisition spend. The flow was not activated in the Klaviyo default setup.
How to Implement It
Klaviyo and Listrak both have browse triggers as native features. Setup takes 2 hours. Prerequisite: email identification of anonymous browsers via form, pop-up, or wishlist signup.
„Browse abandonment is owned-channel revenue with no acquisition cost. Not activating it is leaving money on the table.”