Reviews · Pipeline
4.0 to 4.8 in 90 Days.
Why Reviews Decide
Map Pack ranking depends 60% on review score and review volume. A 4.0 score against a competitor at 4.8 means losing Map Pack position. Pipeline setup is the local SEO lever.
01
4.0 to 4.8
Score Lift Possible
02
+218
Reviews in 90 Days
03
100%
Response Rate Standard
The 3-Layer Pipeline
- QR code card at every job handover (immediate)
- SMS trigger 24h after service with review link
- Email follow-up 7 days after service
- Response pipeline for every review within 24h
- Negative reviews actively addressed with a solution
Example
A trade business activated the 3-layer pipeline, growing reviews from 55 to 273 in 90 days and lifting score from 4.0 to 4.8. Map Pack position moved from #8 to top 3.
What Does Not Work
Generic review requests without a local anchor, running a review pipeline without a response pipeline, ignoring negative reviews instead of addressing them, and incentivizing reviews with discounts (against platform rules) all undermine results. Pipeline discipline delivers 80% of the value.
„Reviews are not luck. They are pipeline discipline.”