Copy Frameworks · AI
AIDA, PAS, FAB.
Why Frameworks Work Better in AI
Generic prompts produce generic copy. With a clear framework tag (AIDA: Attention, Interest, Desire, Action), AI delivers structured output with coherent funnel logic. Frameworks are not outdated, they are structuring tools.
01
AIDA
Awareness Funnel
02
PAS
Pain-First Funnel
03
FAB
Feature Selling
Which Framework to Use When
- AIDA: cold audience, awareness building
- PAS: pain-first, problem-aware audience
- FAB: feature-solution-benefit, detail phase
- BAB (Before-After-Bridge): transformation storytelling
- 4Cs (Clear-Concise-Compelling-Credible): refinement layer
Example
A welcome email written with the BAB framework lifted open rate from 22% to 38%. Clear transformation story from prompt output, anchored by brand voice. Framework discipline is the lever.
How to Combine Frameworks
Single-framework prompts produce single-layer output. A multi-framework sequence (AIDA for the hook, PAS for the body, FAB before the CTA) produces more deeply structured copy. The setup takes 2x the prompt effort; the output delivers 4x the quality.
„Frameworks are not 1990s marketing. They are the structure AI needs.”