While others talk strategy, we print results.

Adspend increased to €72,000 in the third month

72,000€ ad spend per month 3. 3.75 ROAS. And a conversion rate that's a pain in the ass.

challenge:

  • Meet target groups more precisely
  • Keep advertising costs under control — despite fierce competition
  • Get data protection adjustments (Nov 2023) under control

Start:

As always: Complete prescriptive analysis.

Which tactics have worked so far — and where is the budget seeping away?

We found: many correct elements, but without structure, without retargeting power, without a consistent funnel strategy.

What we needed: a system that delivers at every level — profitably.

Strategy: Trimmed for profit from day 1

Our setup is based on data-driven targeting and scalable creative testing.

The target groups of previous campaigns? Too wide.

The retargeting? Underdeveloped.

Our solution: Target group segmentation down to the pixel. Each euro was only used if it had at least a suspicion of ROI.

Branding that sells — not just looks nice

Before we raised the donations, it was clear:

Without a clear brand = no real scaling.

We held several intensive branding sessions with the team, sharpened messaging, defined values — and calibrated every touchpoint for consistency.

Outcome: The market felt it — and bought it.

Retargeting as it should be

We didn't just do retargeting — we dissected and rebuilt it:

  • ATC in the last 180 days
  • Video Viewers (3s+)
  • Engagers on FB & IG — combined
  • Top 10% time-on-site
  • Visitors from the last 180 days

Everything combined with Custom Pixel Data and a goal:

Minimal stray losses. Maximum relevance.

Creatives = Conversation Starter

Our creatives weren't “nice to have” — they were conversion tools.

Each ad was built in such a way that it catches, drops messages and triggers action within seconds.

We dismantled the competition, analyzed the target group and developed a format that scales. Week by week. Without advertising fatigue.

results:

  • ROAS 3.75 on average
  • CR: 3.72% — brutally strong for paid social
  • Profit? Massively increased
  • Ad spend in the third month: 72,000€

Conclusion:

Scaling is not luck. It is the interplay of creative, funnel structure, pixels & messaging.

This brand had the product. We delivered the system that sells.

And that's exactly why we don't write fairy tales — we write results.